crazeeHeads® launches Kookie the Koala, Poppi the Pig, and Zippy the Snow Leopard at Snowsports Industries of America (SIA) for Fun and Safety on the Slopes Plush helmet covers offer protection and smiles

crazeeHeads, inc., manufacturers of a complete line of helmet covers for skiers and snowboarders, launches three new styles of plush helmet covers at SIA, January 22-25, 2007 at Mandalay Bay Convention Center in Las Vegas, NV. Kookie the Koala, Poppi the Pig, and Zippy the Snow Leopard (available in Fall 2007) join Lexi the Lion, Benny the Raccoon and other colorful characters as the most playful headgear covers to be seen in on the slopes.

All crazeeHeads helmet covers are high-quality and beautifully crafted in soft, machine washable polyester with cotton lining. All crazeeHeads are adjustable and fit effortlessly over helmets of all sizes. The plush and playful animal covers, for kids and fun-loving adults, have realistic eyes and Kookie the Koala and Poppi the Pig even sport squeaky noses. For those who prefer sophistication over silliness, crazeeHeads also come in leopard, snake, zebra, and cow faux animal skins and quilted black and white nylon that coordinate with any ski outfit.

“Our helmet covers make safety fun for snow sports enthusiasts of all ages,” said Margaret Spiegel, President, crazeeHeads, inc. “It’s great to see these furry animals flying down the mountain knowing that the wearers are also better protected from injury.”

The Consumer Product Safety Commission (CPSC) recommends that skiers and snowboarders wear helmets to reduce the risk of head injuries. Sports enthusiasts are taking heed as helmet utilization in the U.S. has increased approximately 5-percent per year for the past several years. In the United States each year more than 17,000 children ages five to 14 are treated in hospital emergency rooms for snow skiing-related injuries, and nearly 23,000 are treated for snowboarding-related injuries. Recent research has shown that the use of helmets reduces the incidence of less serious head injury by 30-50 percent (e.g., scalp lacerations, mild concussions and contusions of the head) and many resorts strongly recommend children under age 12 wear helmets in ski classes.

Whether ripping the powder out West or skiing the uneven terrain caused by warmer conditions in the North, wearing a helmet is an important element of snowsport safety. Varied terrain comes with challenges that can lead to injury so it’s best to be prepared for anything that could arise.

crazeeHeads makes snow sport safety fun at a reasonable price. Plush Animal Helmet Covers retail for $31.99 – $34.99 (Kookie, and Poppi); Quilted versions for $26.99; and faux animal skins for $23.99. Be safe and silly; switch styles depending on your mood with the many options offered by crazeeHeads.

See crazeeHeads on the runway at the SIA Snow Fashion Show, presented by Volvo, at Fashion Show Las Vegas on Sunday, January 21, 2007 at 8:00pm on the Las Vegas Strip.

crazeeHeads, based in Port Washington, NY, specializes in producing a complete line of helmet covers for skiers and snowboarders. Helmet covers can be purchased online by visiting or by calling 866-4-CRAZEE (866-427-2933).

For further media information, SIA appointments and photography, please contact Elissa Rogovin, Fuze Communications, 617-620-2440 or

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