Specialty Fashion/Apparel Company Launches First National Branding and Marketing Program

crazeeHeads, inc., a global fashion brand that specializes in producing fashionable and funky decorative helmet covers for skiers and snowboarders, has selected OceanGroup, a NY creative intelligence consultancy that helps companies transform their brands, to envision, execute and manage their 2005 branding and marketing program. The program, which will focus on brand awareness and buzz creation, including marketing consulting, brand architecture, advertising, media relations and e-business planning/management, will begin this month.

“This is a critical point in crazeeHeads’s long-term success,” stated Margaret Spiegel, President. “We are a specialty fashion/apparel brand with a big goal — to convince skiers and snowboarders, particularly children, teens and their parents, that there are fashion accessories for winter sports helmets that make them look cool and are fun to wear. OceanGroup understands what we are trying to do from both a business and societal perspective, making them an excellent partner for this work effort.”

“We’re excited about working to draw attention to the crazeeHeads brand and selling proposition,” added John Short, CEO of OceanGroup. “The brand is about making a smart and safe behavior, wearing a helmet while skiing or boarding, fashionable and fun. We believe in what the company is trying to accomplish and look forward to building a long, successful business relationship together.”

About crazeeHeads

Since 2003, crazeeHeads has been creating decorative helmet covers as a fashion-friendly way to encourage skiers and snowboarders to wear helmets for safety purposes. The company works in conjunction with ski/snowboarding operators, industry associations and various helmet manufacturers to reinforce the idea of “maximizing winter fun and safety at the same time,” for both children and adults. crazeeHeads are also perfect for people who want to coordinate their helmet with a specific outfit, and/or want to create a unique look on the slopes. crazeeHeads helmet covers come in a variety of styles, ranging from the basic quilted nylon line, to their animal skin and luxurious plush animal collections.

About OceanGroup

Established in 2001, OceanGroup is a fusion of strategic and creative talent from some of the most successful marketing, branding and consulting organizations worldwide, who have joined together to present a new, more effective model for creating breakthrough marketing and communication programs to reach today’s business and consumer audiences. In addition to envisioning creative intelligence platforms for clients large and small, OceanGroup focuses on disciplines such as brand portfolio management, marketing strategy development, program execution (advertising, collateral/POS programs, demand generation, etc.), and business transformation.

OceanGroup is located in Manhattan, with affiliates throughout the U.S. and Europe.

For more information, contact Chuck Hirsch, Dir. of Strategy, at 212-647-0507 x210 or at hirsch@oceangroupny.com.

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