November 20, 2011

In association with Backstage Bags, crazeeHeads helmet covers were given to some of Hollywood’s celebrity mothers with babies and small children http://www.backstagebag.com/pages/celebritybabybags.htm.

These exclusive VIP gift baskets have been seen in numerous well-known magazines and media outlets around the world including an upcoming issue of Pregnancy & Newborn Magazine. Recipients include:

January Jones, Selma Blair, Jenna Fischer, Kimberly Stewart, Denise Richards, Alicia Silverstone, Victoria Beckham, Ali Landry, Paul & Erin Stanley, Tori Spelling, Evangeline Lilly, Tia Mowry, Emily Deschanel, Mary McCormack, PLUS In Touch and Pregnancy & Newborn Magazines.

Our most-popular style - Zee Zee the Panda was given to the above-mentioned celebrities. This is equally suited for use by boys or girls. All crazeeHeads helmet covers easily adjust to fit most any size and style helmet – from a child’s extra small to an adult’s extra-extra large. Heidi Klum purchased crazeeHeads helmet covers for her children in Aspen, CO, in 2010, so you’re never too young or old or famous to wear a crazeeHeads.

crazeeHeads, based in Port Washington, NY, produces a complete line of helmet covers. Their plush animals, faux animal skins, and fashion collection are designed for use on ski and snowboard helmets, whereas their stretcheeHeads spandex covers fit helmets for skiers, snowboarders, bicyclists, skateboarders – just about style of sport helmet.

Retailers interested in carrying crazeeHeads can see their products online at www.crazeeheads.com, and at the following trade shows: NSIA in Montreal from 1/15/12 – 1/17/12; SIA in Denver from 1/26/12 – 1/29/12; and the Toy Fair in New York City from 2/12/12 – 2/15/12.

All styles are sold online at www.crazeeheads.com or may be purchased by calling 866-4-CRAZEE (866-427-2933). A list of retail stores that carry crazeeHeads is also available on their website. crazeeHeads helmet covers are affordably priced from $23.99 to $36.99.

For further information, email David Cowen at david@crazeeheads.com or phone him at 516-263-3345.

December 3, 2010

crazeeHeads® helmet covers to be distributed by SAA (Sports Accessories of America)

Port Washington, NY, December 3, 2010 -- Effective Fall 2011, SAA’s nationwide sales team will sell crazeeHeads helmet covers to the thousands of retailers that they service.

This expansion of our distribution efforts will expose our products to many more retail channels such as small, independent stores as well as multi-outlet chains that have yet to discover crazeeHeads.

Store owners and buyers that cannot attend the two major trade shows where crazeeHeads currently exhibits (OR and the SIA Snow Show) will be able to find out about our 20 styles of helmet covers for skiers, snowboarders, skateboarders, inline skaters, bicyclists, rollerbladers, BMX riders, and more.

SAA’s large sales force knows the snowsports industry thoroughly, and they are keenly aware of other general sporting goods retailers who would benefit by carrying crazeeHeads in their stores.

In addition, interest is high in California and New Jersey in making helmet usage mandatory for youngsters who ski and/or snowboard, so helmet sales are bound to benefit – and crazeeHeads are a natural upsell for retailers.

crazeeHeads is pleased and proud to be a part of the respected and talented SAA sales force, and we look forward to a long and mutually-profitable relationship.

crazeeHeads, based in Port Washington, NY, produces a complete line of helmet covers for skiers, snowboarders, inline skaters, bicyclists - just about any sport for which helmets are worn. Helmet covers can be purchased directly from the company on their website - www.crazeeheads.com - or by calling 866-4-CRAZEE (866-427-2933). A list of retail stores that carry crazeeHeads is also available on their website. Suggested U.S. retail prices range from $23.99 to $36.99.

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For further information, please email David Cowen at david@crazeeheads.com (Telephone contact for David is 516-263-3345 in Port Washington, New York.

May 28, 2010

crazeeHeads® helmet covers signs new distribution agreement for the U.K. and Austria

On May 7, 2010, crazeeHeadsUK became a licensed distributor of crazeeHeads® helmet covers in the United Kingdom and Austria. The effort to expand distribution in both areas will be headed by a successful businessman, Andrew Kendal.

Mr. Kendal, who has an extensive marketing and business development background, started skiing at 5 and has never stopped. Mr. Kendal's statement: "I love skiing with my family, but developing small businesses and helping them reach their full potential is what I do best and have done for many years. Helmet usage is common in the UK, and in Austria it's practically universal for children and most adults. But helmet covers in the crazeeHeads® style are unknown, so for my ski distribution venture I'm confident that crazeeHeads® is the right company with the right products to tap this huge, neglected market. I am a hard worker with a drive and passion to succeed, and I will work tirelessly to introduce and promote crazeeHeads® and increase their popularity and sales."

In addition to pursuing new retail outlets, Mr. Kendal will open an ebay® store plus two web sites - one for the UK and one for Austria - where retail customers will be able to purchase crazeeHeads® and stretcheeHeads® (spandex) helmet covers.

crazeeHeads®, based in Port Washington, NY, produces a complete line of helmet covers for skiers, snowboarders, inline skaters, bicyclists - just about any sport for which helmets are worn. Helmet covers can be purchased online at www.crazeeheads.com or by calling 866-4-CRAZEE (866-427-2933). Suggested U.S. retail prices range from $23.99 to $36.99.

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For further information, please send an email to David Cowen at david@crazeeheads.com or Andrew Kendal at andy@crazeeheadsuk.co.uk.

Telephone contact for David is 516-263-3345 in Port Washington, New York. Andy can be reached in the U.K. at 011 44 01572 748668.

December 28, 2009

Celebrity Sighting: Heidi Klum’s Children Seen Wearing crazeeHeads® Helmet Covers While Ice Skating

In Aspen, CO on Monday, December 28, Heidi Klum and Seal took the kids ice skating. Their children Leni, Johan and Henry were safely wearing their helmets covered with crazeeHeads® helmet covers!

Port Washington, NY (Vocus/PRWEB ) December 30, 2009 -- While vacationing in Aspen, CO on Monday, December 28, Heidi Klum and Seal took the kids ice skating – and their children Leni, Johan and Henry were wearing crazeeHeads® helmet covers!

Leni was wearing Zippy the Snow Leopard, and Johan and Henry both opted for Kleo the Tiger. Seal stayed on the sidelines photographing his family while Heidi helped their children skate.

Margaret Spiegel, President of crazeeHeads®, was thrilled to see members of a famous family wearing her creations. “I’m so flattered and pleased that Heidi Klum and Seal chose to adorn their beautiful children with our helmet covers. But if I ever met Heidi, I’d have to ask why she was not wearing a helmet (with a crazeeHeads helmet cover) too.”

crazeeHeads® now has 11 different plush animal helmet covers including three newest styles - Zoe the Zebra, Pickles the Alligator, and Cupid. All are beautifully crafted in soft polyester with cotton linings and adjust to fit helmets from a child’s XXS to an adult’s XXL.

New this year and premiering in January 2010 at the OR and SIA Trade Shows are stretcheeHeads - two new spandex helmet covers that stretch to fit nearly any type of sports helmet. Retail price is $27.99.

The fun and furry plush animal friends are reasonably priced from $34.99 to $36.99, and all are in stock for immediate delivery. Other styles include wine velvet for $27.99; quilted versions for $26.99; and faux animal skins for $23.99. Some people buy more than one so they can switch styles depending upon their mood or outfit.

crazeeHeads are sold worldwide through various distributors in the USA, Australia, and throughout Europe.

See all 20 crazeeHeads styles at Booth 948 in the SIA Snow Show 2010 in Denver CO from January 28 through January 31, 2010.

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For further media information, OR/SIA appointments and photography, or general questions, please contact David Cowen via email at david@crazeeheads.com, or call 1-866-427-2933 extension 84.

crazeeHeads® inc., based in Port Washington, NY, manufactures a complete line of helmet covers for sports enthusiasts, and can be purchased online at www.crazeeheads.com or by calling 1-866-4-CRAZEE (1-866-427-2933).

December 6, 2009

crazeeHeads® will introduce its new line of spandex helmet covers – stretcheeHeads™ by crazeeHeads® - at the Outdoor Retailer Winter Market Show and the 2010 SIA Snow Show.

Port Washington, NY, December 6, 2009
Helmet usage is growing by leaps and bounds in winter sports and year-round sports – including bicycling, inline skating, skiing, snowboarding, ice skating, ice hockey, field hockey – and many, many more. Because sport helmets come in numerous styles and shapes, the new stretcheeHeads™ spandex helmet covers are designed to fit nearly every helmet in existence – from children’s XXS to adult’s XXL. Their spandex material is lightweight, colorful, and strong.

Two fun styles of stretcheeHeads will premier at SIA in January – Princess Mona Leza and Hankster the Prankster. Together with the 18 other crazeeHeads styles (including the ever-popular 11 plush animals), year-round sports participants will have a wonderful and varied selection from which to choose.

Suggested retail price for stretcheeHeads is $27.99; crazeeHeads’ plush animals are $34.99 - $36.99; embroidered velvet is $27.99; quilted nylons are $26.99; and faux animal skins are $23.99.

crazeeHeads are sold worldwide through retailers and distributors in the USA, Australia, the United Kingdom, and Europe, and can be purchased online at www.crazeeheads.com or by calling 1-866-4-CRAZEE (866-427-2933).

For further media information, contact:
David Cowen
crazeeHeads inc.
1-866-427-2933 x84
david@crazeeheadss.com

December 5, 2009

For the Third year in a row, crazeeHeads® will again be a Gold Sponsor of the Beaver Creek Resort Race Series!

Port Washington, NY, December 6, 2009
The Beaver Creek Resort Race Series has been a fun way for ski racers to compete against each other for bragging rights. Its popularity has attracted racers from all over Colorado and surrounding states, and it is now open to guests of Beaver Creek.

After racing in the crazeeHeads-sponsored Birds of Prey and Talon Series, competitors attend an awards party at the Agave Bar and Grill where they can view videos of the races, partake in yummy food and drinks, and take home more than $100,000.00 in raffle prizes donated by sponsors like crazeeHeads.

So be on the lookout for a gaggle of crazeeHeads plush animal helmet covers on the slopes and streets of Beaver Creek, Vail, Breckenridge, and many other popular Colorado ski resorts!

crazeeHeads are sold worldwide through retailers and distributors in the USA, Australia, the United Kingdom, and Europe, and can be purchased online at www.crazeeheads.com or by calling 1-866-4-CRAZEE (866-427-2933).

For further media information, contact:
David Cowen
crazeeHeads inc.
1-866-427-2933 x84
david@crazeeheadss.com

June 8, 2009

U.S. Commerce Association’s Award Plaque Honors the Achievement

WASHINGTON D.C., June 8, 2009 -- crazeeHeads, inc has been selected for the 2009 Best of Port Washington Award in the Snow Skiing Equipment & Supplies category by the U.S. Commerce Association (USCA).

The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.

About U.S. Commerce Association (USCA)

U.S. Commerce Association (USCA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.

The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Commerce Association
CONTACT:
U.S. Commerce Association
Email: PublicRelations@us-ca.org
URL: http://www.us-ca.org

April 13, 2009

Vail Resorts Makes Helmets Mandatory for Employees and for Children’s Group Ski and Ride Lessons Rental Packages

Beginning with the 2009-2010 winter season, all Company employees will be required to wear helmets when skiing or riding on the job at each of its five mountain resorts: Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. Helmets will be provided to every employee as part of their standard uniform for working on the mountain. This new initiative is part of Vail Resorts’ overall commitment to skier and snowboarder safety programs.

“At Vail Resorts, the safety of our employees and guests is a top priority and we believe the time has come for us to take our commitment to safety to the next level. Our employees will set the example next year for all who enjoy skiing and riding our slopes,” said John Garnsey, co-president of Vail Resorts’ Mountain Division and chief operating officer of Beaver Creek Resort.

In addition, all children ages 12 and under who participate in a group lesson through one of its five resorts’ ski and ride schools will be required to wear a helmet. A helmet will also become a required part of any child’s (ages 12 and under) ski and snowboard rental package offered at all of Vail Resorts’ retail and rental outlets, unless a parent or legal guardian signs a waiver that declines use of the equipment.

“We firmly believe when children are participating in our ski and ride school programs that we must provide them with the proper equipment that promotes enjoyment of the sport while also reducing the possibility of injury. Even though we will now require children in our ski and ride schools to wear helmets and make them a mandatory part of every child’s rental package, we strongly recommend the use of helmets for all of our guests, regardless of their age or ability level,” said Blaise Carrig, co-president of Vail Resorts’ Mountain Division and chief operating officer of Heavenly Mountain Resort.

December 15, 2008

crazeeHeads Animal And Quilted Helmet Covers for Skiers, Snowboarders, and Ice Skaters Are Stylish and Promote Safety

The Today Show’s Meredith Vieira Tops Her Helmet with crazeeHeads' Black Quilted Helmet Cover for Ice Skating Lesson With Peggy Fleming

For Winter sports lovers, crazeeHeads (www.crazeeheads.com) has 15 styles of helmet covers, including eight plush animal models. For kids, the crazeeHeads adorable animal helmet covers includes a snow leopard, koala, panda, monkey, pig, and many other fun-loving characters. Not just for kids, crazeeHeads also offers stylish quilted models and faux animal skin models for adults.

On a recent Today Show segment, Olympic Gold Medalist Peggy Fleming gave Meredith Vieira an ice skating lesson. And to make sure she was safe, she also gave her a helmet topped with a crazeeHeads black quilted cover.

All crazeeHeads helmet covers are constructed of machine washable polyester with a cotton lining. A clever drawstring feature makes every style easy to adjust for most size helmets (from a child’s XXS to adults XXL), and all can be worn with goggles.

Helmets for skiers, snowboarders, and ice skaters are becoming increasing popular to protect against head injuries. The Consumer Product Safety Commission recommends that winter sports lovers wear helmets to reduce head injury risk. Some European resorts sell discounted lift tickets for pre-teens and teenagers who wear helmets, and some give free lift tickets to youngsters skiing with a parent while wearing a helmet. In addition, Italy and Spain insist that children wear helmets, and Austria may soon do the same.

"If a child resists wearing a helmet, parents can easily overcome their reluctance by wearing a helmet themselves, and buying crazeeHeads for the entire family," said Margaret Spiegel, President, crazeeHeads, inc. “I love seeing a family of pandas or raccoons swooping down the slopes or on the skating rink knowing that everyone is having a ball and also better protected from injury.”

Suggested retail prices for the crazeeHeads’ plush animal helmet covers are $34.99 - $36.99; embroidered velvet is $27.99; quilted nylons are $26.99; and faux animal skins are $23.99.

crazeeHeads are sold worldwide through retailers and distributors in the USA, Australia, the United Kingdom, and Europe, and can be purchased online at www.crazeeheads.com or by calling 1-866-4-CRAZEE (866-427-2933).

For further media information, contact:
Lisa Hendrickson
LCH Communications
516-767-8390
lisa@lchcommunications.com

January 20, 2007

crazeeHeads® launches Kookie the Koala, Poppi the Pig, and Zippy the Snow Leopard at Snowsports Industries of America (SIA) for Fun and Safety on the Slopes Plush helmet covers offer protection and smiles

crazeeHeads, inc., manufacturers of a complete line of helmet covers for skiers and snowboarders, launches three new styles of plush helmet covers at SIA, January 22-25, 2007 at Mandalay Bay Convention Center in Las Vegas, NV. Kookie the Koala, Poppi the Pig, and Zippy the Snow Leopard (available in Fall 2007) join Lexi the Lion, Benny the Raccoon and other colorful characters as the most playful headgear covers to be seen in on the slopes.

All crazeeHeads helmet covers are high-quality and beautifully crafted in soft, machine washable polyester with cotton lining. All crazeeHeads are adjustable and fit effortlessly over helmets of all sizes. The plush and playful animal covers, for kids and fun-loving adults, have realistic eyes and Kookie the Koala and Poppi the Pig even sport squeaky noses. For those who prefer sophistication over silliness, crazeeHeads also come in leopard, snake, zebra, and cow faux animal skins and quilted black and white nylon that coordinate with any ski outfit.

“Our helmet covers make safety fun for snow sports enthusiasts of all ages,” said Margaret Spiegel, President, crazeeHeads, inc. “It’s great to see these furry animals flying down the mountain knowing that the wearers are also better protected from injury.”

The Consumer Product Safety Commission (CPSC) recommends that skiers and snowboarders wear helmets to reduce the risk of head injuries. Sports enthusiasts are taking heed as helmet utilization in the U.S. has increased approximately 5-percent per year for the past several years. In the United States each year more than 17,000 children ages five to 14 are treated in hospital emergency rooms for snow skiing-related injuries, and nearly 23,000 are treated for snowboarding-related injuries. Recent research has shown that the use of helmets reduces the incidence of less serious head injury by 30-50 percent (e.g., scalp lacerations, mild concussions and contusions of the head) and many resorts strongly recommend children under age 12 wear helmets in ski classes.

Whether ripping the powder out West or skiing the uneven terrain caused by warmer conditions in the North, wearing a helmet is an important element of snowsport safety. Varied terrain comes with challenges that can lead to injury so it’s best to be prepared for anything that could arise.

crazeeHeads makes snow sport safety fun at a reasonable price. Plush Animal Helmet Covers retail for $31.99 - $34.99 (Kookie, and Poppi); Quilted versions for $26.99; and faux animal skins for $23.99. Be safe and silly; switch styles depending on your mood with the many options offered by crazeeHeads.

See crazeeHeads on the runway at the SIA Snow Fashion Show, presented by Volvo, at Fashion Show Las Vegas on Sunday, January 21, 2007 at 8:00pm on the Las Vegas Strip.

crazeeHeads, based in Port Washington, NY, specializes in producing a complete line of helmet covers for skiers and snowboarders. Helmet covers can be purchased online by visiting www.crazeeheads.com or by calling 866-4-CRAZEE (866-427-2933).

For further media information, SIA appointments and photography, please contact Elissa Rogovin, Fuze Communications, 617-620-2440 or Rogovin@fuzecommunications.com.

January 15, 2007

crazeeHeads® Decorative Helmet Covers Offers Snowsport Safety Tips to Keep Kids and Adults Safe on the Slopes

Snowsport safety can be fun during National Ski Safety Week and every week

crazeeHeads, inc., manufacturers of a complete line of helmet covers for skiers and snowboarders, offers ski safety tips for National Ski Safety week (January 13 – 19, 2007) sponsored by the National Ski Area Association.

Remember, the use of helmets reduces the incidence of less serious head injury by 30-50 percent (e.g., scalp lacerations, mild concussions and contusions of the head):

* Always wear a helmet designed for recreational snowsports and make sure a qualified person at a ski or snowsport store fits the helmet to you and your child.
* It is important that the helmet be properly fitted so it does not restrict your hearing or vision.
* Try it on while wearing goggles, as different goggles and helmets work together differently.
* Use foam inserts to facilitate the fit if the helmet is too large.
* Wear a helmet that meets American Society of Testing and Materials (ASTM) industry standards to ensure safety.
* Serve as a role model for kids, as the adult, and also wear a helmet.
* Personalize helmets with fun crazeeHeads’ decorative helmet covers for children and adults to make safety fun.

All crazeeHeads helmet covers are high-quality and beautifully crafted in soft, machine washable polyester with cotton lining.

“Our helmet covers make safety fun for snowsports enthusiasts of all ages,” said Margaret Spiegel, President, crazeeHeads, inc. “It’s great to see these furry animals flying down the mountain knowing that the wearers are also better protected from injury.”

crazeeHeads make snowsport safety fun and are reasonably priced. Plush Animal Helmet Covers retail for $31.99; Quilted versions for $26.99; and faux animal skins for $23.99.

crazeeHeads, based in Port Washington, NY, specializes in producing a complete line of helmet covers for skiers and snowboarders. Helmet covers can be purchased online or find a retailer near you by visiting www.crazeeheads.com or by calling 866-4-CRAZEE (866-427-2933).

For further media information and photography, please contact Elissa Rogovin, Fuze Communications, Rogovin@fuzecommunications.com or 617-620-2440.

January 12, 2006

FIVE TIPS TO KEEP KIDS SAFE ON THE SLOPES FROM CRAZEEHEADS.COM

Consumer Product Safety Commission Study Shows 53% of Kid’s Head Injuries are Avoidable by Use of a Helmet–

Port Washington, NY, January 12, 2006—To keep kids safe on the ski slopes while skiing and snowboarding, the experts at crazeeHeads (www.crazeeHeads.com) offered these five tips for National Ski Safety Week (Jan. 16-21), sponsored by the National Ski Areas Association:

* Use a helmet designed specifically for skiing or snowboarding
* Make sure that the helmet fits properly and comfortably
* Try it on while wearing goggles, as different goggles and helmets work together differently
* Make sure a qualified person at a ski or snowsport store fits the helmet, to find the helmet that fits your child’s head
* Use foam inserts to facilitate the fit if the helmet is too large
* Wear a helmet that meets industry standards, such as CEN, ASTM and Snell, to ensure safety
* Personalize helmets to help make them cool and desirable to wear, with products such as crazeeHeads’ cute animal ski helmet covers
* Serve as a role model for kids, as the adult, and also wear a helmet

In studies conducted by the Consumer Product Safety Commission (CPSC), it was shown that helmets can significantly protect children and adults against head injuries and even death. The CPSC study showed that for children under 15 years of age, 53 percent of head injuries (approximately 2,600 of the 4,950 head injuries annually) are addressable by use of a helmet. Based on a review of skiing and snowboarding-related death certificates, 11 deaths per year solely attributed to head injuries might be prevented by use of helmets, according to the CPSC.

“It’s clear that helmets help protect kids against head injuries. And, our helmet covers encourage kids to wear their helmets because they feel cool. They also make it easier for parents and others to spot kids on the slopes,” explained Margaret Spiegel, President of crazeeHeads. “We also suggest that parents wear a helmet, because they serve as role models, to encourage their kids to wear helmets.”

The ski helmet covers, with the look of a stuffed animal, are made by crazeeHeads (www.crazeeHeads.com) of soft polyester with realistic eyes and come with cotton linings. In addition, they fit over helmets of all sizes, with a drawstring adjustment feature.

crazeeHeads (www.crazeeHeads.com) offers a full line of animal helmet covers including a lion, raccoon, monkey, panda and tiger ($31.99). For adults, it offers additional options: leopard, snake, zebra and cow faux animal skin helmet covers ($23.99), along with quilted black and white nylon helmet covers that coordinate well with most ski parkas ($26.99).

For more media information, contact:
Lisa Hendrickson
516-767-8390
lisa@lchcommunications.com

October 21, 2005

Ski Helmets Keep Kids Safe On Slopes; Animal Helmet Covers Keep
Them in Style

Next time you’re skiing, don’t be alarmed if you see a raccoon or lion next to you on the slopes. Chances are, it’ll be a child wearing an animal ski helmet cover, a way for kids to protect themselves from head injuries and look cool at the same time.

The ski helmet covers, with the look of a stuffed animal, are made by crazeeHeads (www.crazeeHeads.com) of soft polyester with realistic eyes and come with cotton linings. In addition, they fit over helmets of all sizes, with a drawstring adjustment feature.

"While safety is our top concern, our helmet covers are also for people who want to coordinate their helmet with a specific outfit and to create a unique look on the slopes," says crazeeHeads president Margaret Spiegel. "Often times, a whole family wears the same helmet cover, such as a raccoon, to stand out on the slopes."

The Consumer Product Safety Commission recommends that skiers and snowboarders wear helmets to reduce the risk of head injuries. More than 17,000 children in the U.S. ages 5-14 are treated in hospital emergency rooms for skiing-related injuries, and nearly 23,000 are treated for snowboarding injuries.

Helmets are becoming increasingly common at resorts. At Aspen-Snowmass (which includes Aspen, Snowmass, Aspen Highlands and Buttermilk), helmets are mandatory for children ages under 12 while participating in ski or snowboard lessons, unless the parent or guardian signs a waiver.

"By wearing a ski helmet and cover, kids and adults can play safe and look smart,” said Spiegel. “We also suggest that parents wear helmets, because they serve as role models to encourage their kids to wear helmets.”

The latest crazeeHeads designs are raccoon and lion helmet covers ($31.99). The company offers additional animal helmet covers, including a monkey, panda and tiger ($31.99). For adults, it offers additional options: leopard, snake, zebra and cow faux animal skin helmet covers ($23.99), along with quilted black and white nylon helmet covers that coordinate well with most ski parkas ($26.99).

For more media information, contact:
Lisa Hendrickson
LCH Communications
lisa@lchcommunications.com
516-767-8390

June 13, 2005

Specialty Fashion/Apparel Company Launches Its First Formal Branding and Marketing Program.

A creative intelligence consultant OceanGroup, that helps companies transform their brands, has been selected by crazeeHeads, inc. to envision, execute and manage their branding and marketing program. The program, which will focus on brand awareness and buzz creation, includes marketing consulting, brand architecture, advertising, media relations and e-business planning/management, will begin this month.

"This is a critical point in crazeeHeads's long-term success," stated Margaret Spiegel, President. "We are a small specialty fashion/apparel brand with a big goal -- to convince skiers and snowboarders, particularly children, teens and their parents, that there are fashion accessories for winter sports helmets that make them look cool. OceanGroup understands what we are trying to do from both a business and societal perspective, making them an excellent partner for this work effort."

"We're excited about working to draw attention to the crazeeHeads brand and selling proposition," added John Short, CEO of OceanGroup. "The brand is about making a smart and safe behavior, wearing a helmet while skiing or boarding, fashionable and fun. We believe in what the company is trying to accomplish and look forward to building a long, successful business relationship together."

Established in 2001, OceanGroup is a fusion of strategic and creative talent from some of the most successful marketing, branding and consulting organizations worldwide, who have joined together to present a new, more effective model for creating breakthrough marketing and communication programs to reach today's business and consumer audiences.

In addition to envisioning creative intelligence platforms for clients large and small, OceanGroup focuses on disciplines such as brand portfolio management, marketing strategy development, program execution (advertising, collateral/POS programs, demand generation, etc.), and business transformation. OceanGroup is located in Manhattan, with affiliates throughout the U.S. and Europe.

Since 2003, crazeeHeads has been creating decorative helmet covers as a fashion-friendly way to encourage skiers and snowboarders to wear helmets for safety purposes. The company works in conjunction with ski/snowboarding operators, industry associations and various helmet manufacturers to reinforce the idea of "maximizing winter fun and safety at the same time," for both children and adults. crazeeHeads are also perfect for people who want to coordinate their helmet with a specific outfit, and/or want to create a unique look on the slopes. crazeeHeads helmet covers come in a variety of styles, ranging from the basic quilted nylon line, to their animal skin and luxurious plush animal collections.

June 13, 2005

Specialty Fashion/Apparel Company Launches First National Branding and Marketing Program

crazeeHeads, inc., a global fashion brand that specializes in producing fashionable and funky decorative helmet covers for skiers and snowboarders, has selected OceanGroup, a NY creative intelligence consultancy that helps companies transform their brands, to envision, execute and manage their 2005 branding and marketing program. The program, which will focus on brand awareness and buzz creation, including marketing consulting, brand architecture, advertising, media relations and e-business planning/management, will begin this month.

 "This is a critical point in crazeeHeads's long-term success," stated Margaret Spiegel, President. "We are a specialty fashion/apparel brand with a big goal -- to convince skiers and snowboarders, particularly children, teens and their parents, that there are fashion accessories for winter sports helmets that make them look cool and are fun to wear. OceanGroup understands what we are trying to do from both a business and societal perspective, making them an excellent partner for this work effort."

"We're excited about working to draw attention to the crazeeHeads brand and selling proposition," added John Short, CEO of OceanGroup. "The brand is about making a smart and safe behavior, wearing a helmet while skiing or boarding, fashionable and fun. We believe in what the company is trying to accomplish and look forward to building a long, successful business relationship together."

About crazeeHeads

Since 2003, crazeeHeads has been creating decorative helmet covers as a fashion-friendly way to encourage skiers and snowboarders to wear helmets for safety purposes. The company works in conjunction with ski/snowboarding operators, industry associations and various helmet manufacturers to reinforce the idea of "maximizing winter fun and safety at the same time," for both children and adults. crazeeHeads are also perfect for people who want to coordinate their helmet with a specific outfit, and/or want to create a unique look on the slopes. crazeeHeads helmet covers come in a variety of styles, ranging from the basic quilted nylon line, to their animal skin and luxurious plush animal collections.

About OceanGroup

Established in 2001, OceanGroup is a fusion of strategic and creative talent from some of the most successful marketing, branding and consulting organizations worldwide, who have joined together to present a new, more effective model for creating breakthrough marketing and communication programs to reach today's business and consumer audiences. In addition to envisioning creative intelligence platforms for clients large and small, OceanGroup focuses on disciplines such as brand portfolio management, marketing strategy development, program execution (advertising, collateral/POS programs, demand generation, etc.), and business transformation.

OceanGroup is located in Manhattan, with affiliates throughout the U.S. and Europe.

For more information, contact Chuck Hirsch, Dir. of Strategy, at 212-647-0507 x210 or at hirsch@oceangroupny.com.